Spruce
UX, Branding, Packaging
An eco-friendly approach to an everyday necessity, Spruce is making toilet paper sourced completely from bamboo while also keeping the integrity of traditionally made t.p. Spruce is a luxurious alternative for you, and more importantly, the planet.
The Challenge
About 27,000 trees are cut down every day to produce toilet paper. Switching to an alternatively made toilet paper would be a huge step toward contributing to the well-being of the planet. Being conscious about where toilet paper comes from may not seem like a big deal, but with Spruce it can be fun, interesting, and friendly towards keeping the world green.
Project Approach
Spruce is here to disrupt the market and stand out. To get people excited about bamboo-sourced toilet paper it needs to stand out from the rest. By combining the advantageous characteristics of both traditional tree toilet paper, and tree-free toilet paper, as well as combining new methods to the buying process; a revolution will enter the bathroom.
Comparative Research
How Might We’s
Research Takeaways
Create an in-store solution for bamboo-based toilet paper that grabs the attention of buyers while easily communicating the product.
Design an elegant solution to the packaging of the product while still being eco-friendly.
Final Product
How It Works
Providing a more visible and customizable in-store shopping experience for buyers will help Spruce become the go-to household t.p. From the single emergency roll to the bulk buyer, Spruce allows for complete customization of the quantity of toilet paper in a purchase. Spruce also provides three different ply count options that can be mixed and matched for households torn between cushiony t.p lovers and the more conservative wipers.
Spruce makes it easy for people to understand how it works by giving instructions on how the unique Spruce process works on their collapsible in-store carriers. Spruce urges buyers to use a reusable bag of their own to save these carriers for new or unfamiliar users of the product.
Spruce is a bamboo-based toilet paper wrapped in bamboo-based paper printed with environmentally friendly soy inks. Spruce chooses the friendliest options when it comes to packaging and production.
